Tuesday, February 25, 2014

Copycat Marketing

This has been another email topic of late.

This is how it works. A cosmetic product like USB/BP mineral oil, often used as baby oil, with or without fragrance for example, gets fantastic reviews online. Then, a totally unrelated cosmetic product that previously had mixed reviews at best has the same, or almost the exact same positive reviews.

That is the basis of copycat marketing, which is not restricted to cosmetic products. As more companies pay for product reviews with money, goods or discounts, copycat positive, and negative reviews to dis the competition, will continue.

As I just said on Twitter, in a shorter version in agreement to an email about this, copycat positive reviews cannot suddenly make any product work better than it has been reported to perform in the past.

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